Behavior change resultsFirst release
Did the coaching work? Before and after, call by call.
Once a focus is assigned, Bylda tracks the behavior on every call that follows and reports the change, with the sample size and what it cannot rule out.
AnswersDid the behavior actually change?
How it works
- 01
Baseline
The calls before the focus. Alex talked 65% of the time during objections, median across 10 calls.
- 02
Window
The focus starts Sep 1. Every call with an objection after it is measured the same way.
- 03
Result
Median talk share fell to 51% and held for three weeks. n = 21 calls, caveats stated.
What you see
Read off the screen above. Every number is sample data from the app’s own prototypes.
- Dot plot
- Each dot is one call with at least one objection. Ten before the focus, eleven after.
- Medians
- The before and after medians are drawn across the plot so the shift reads at a glance.
- Related behaviors
- Asked before explaining went from 2 of 10 to 9 of 11. Objection repeated later fell from 60% to 27%.
- What it cannot prove
- Same team, same pricing. Bylda cannot rule out other factors, but the change started the week of the focus.
Who it’s for
Know which coaching held, and stop repeating what did not.
See your progress as numbers on your own calls, not as an opinion.
Where it fits
Bylda is one loop. Behavior change results is the outcomes step.
- EventsWhat happened on the call
- BehaviorsHow the rep acted
- PatternsWhat repeats, for whom
- OutcomesWhat it travels with
- ChangeOne focus, then measured
What it won’t claim
- Bylda says “associated with” unless the data supports cause, and it says when there are too few calls to judge.
- Results are about behavior on calls. Revenue impact is shown only when there are enough closed deals to say anything.
Also in Measure
The whole product
What happened on the call, named as behavior.
Whether the behavior changed, with the confidence stated.
Where the system goes after V1. Not in the product yet.
